About Hapana
Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like F45, Gold’s Gym, BFT, STRONG Pilates, Vaura Pilates, Fitstop, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.
We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up. Bring ideas, passion, and creativity to the role, and you’ll fit right in.
Job Summary
The Product Content Specialist plays a crucial role in shaping the way users interact with and understand our product. This role is responsible for creating, managing and optimising all product-related content, including in-app copy, help center articles, product documentation, release notes and user guides. By ensuring clarity, consistency and alignment with the brand’s voice, the Product Content Specialist enhances the overall user experience and drives product adoption.
Sitting within the Product team, this role acts as a bridge between Product, Engineering, Customer Support and Marketing to ensure that technical details are translated into clear, user-friendly content. The Product Content Specialist collaborates closely with these teams to refine messaging, improve onboarding experiences and provide valuable content that supports both internal teams and end users.
Key Responsibilities
1. Release Notes & Product Updates
- Write and maintain clear, structured release notes for customers and internal teams.
- Collaborate with Product Managers and Engineers to understand new features, enhancements and bug fixes.
- Ensure release communications align with brand voice and tone.
2. System Emails & In-App Messaging
- Craft automated system emails, alerts and notifications (e.g., password resets, feature rollouts, downtime alerts).
- Optimise language to improve engagement and clarity.
- Ensure emails are consistent with UX writing best practices.
3. Help Centre & FAQs
- Develop and maintain FAQs, user guides and knowledge base articles.
- Work with Customer Support to identify common issues and create content that reduces support tickets.
- Ensure self-service content is clear, accurate, and easy to find.
4. Internal Product Documentation
- Maintain internal documentation for Support, Sales and Marketing to ensure they understand product changes.
- Collaborate with cross-functional teams to keep product messaging aligned across all touchpoints.
5. UX Writing & In-App Guidance
- Write microcopy for UI elements, tooltips, and onboarding flows to improve user experience.
- Work with UX Designers to ensure product copy is intuitive and user-friendly.
Qualifications & Requirements
- Strong writing and editing skills with experience in technical or product content.
- Ability to translate complex product features into easy-to-understand content.
- Experience with help centre platforms (e.g., Zendesk, Notion, Confluence, or Intercom Articles).
- Familiarity with SaaS product lifecycles and release management.
- Basic understanding of UI/UX principles (preferred but not required).
- Excellent problem-solving, decision-making, and communication skills.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Experience working with SaaS products and/or fitness industry technology is a plus.
- The role will require you to be in the office 3 days a week in Rosebery
Why Join Hapana?
- Be part of an innovative team transforming the fitness and wellness space.
- A culture that lives our values building trust, daring to be the best and supporting each other
- Opportunities to make a lasting impact and grow your career in a dynamic, global organisation.
- Competitive salary, benefits, wellness perks including fitness initiatives and work-life balance policies.
If you have the experience, happy to wear multiple hats we want to hear from you. We thank you in advance for taking the time to apply, please note that only shortlisted candidates will be contacted for an interview. No recruitment agencies please.